Social Media ROI Will Come from Social Selling : Hearsay CTO - American Banker Article

Social Media ROI Will Come from Social Selling : Hearsay CTO - American Banker Article
 Banks have for the most part approached social media as a communications vehicle for customer service interactions and marketing messages. This has worked out quite well — many an online banking glitch has been explained on Twitter and branch opening events are announced on Facebook. But many have also decided they don't want to spend a penny more on social media until they can prove a return on investment on it....